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Expanding the supply chain to a new region

Home furnishings group needed a flexible logistics partner in the Middle East

Mercurius is the proud franchise partner of JYSK in the UAE and is new to the Middle East. They have recently set up the first operation in the United Arab Emirates with an aggressive five-year expansion plan for growth throughout the region.

JYSK needed it all – sea freight, warehousing and logistics of course, but DSV was also able to advise about local company registration and documentation. And as the conversations continued, DSV was able to offer customs clearance, “last mile” deliveries to stores and even set up a home delivery service with furniture assembly for the customer.

But most importantly for JYSK, DSV was able to optimize JYSK’s supply chain to keep costs down and help establish and build up their brand and promise locally, not least because they rely heavily on imports.

DSV in the UAE is now JYSK’s official transport and logistics partner, providing English-speaking delivery staff, uniformed teams and branded trucks.

We are extremely pleased with our partnership with DSV. Not only did we find a transport and logistics partner but also an advisor.

- Bret Trevethan, COO Mercurius - JYSK's Franchise Partners

About JYSK

JYSK is a global retail chain that sells everything for the home. JYSK is owned by founder Lars Larsen, who opened his own JYSK store in Denmark in 1979.There are more than 2,500 JYSK stores worldwide, across 49 countries, with UAE being its 50th country. JYSK takes pride in its Scandinavian roots, which is reflected in their company culture and the way they do business. Mercurius International is the proud franchisee for JYSK in the UAE. Mercurius team aims to be the next generation multi franchisee of unique brands, with JYSK as their pilot project.

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